All of our signs are custom made and engraved by laser for the utmost in precision and quality engraving. As with all of our products - the price for the item includes the engraving and design. You can also choose your own font from dafont.com. If you would like to add a custom graphic just let us know what you are looking for and we will send you design options to choose from. We can design anything, all you have to do is ask!